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Lydia Ko, Lexi Thomson and Many Others Join Hands With $127.5B Giants as US Women’s Open Promotes a Greater Than Life Cause

In this world of economic progress, there’s a certain cachet that comes with being a pro golfer. Several PGA Tour and LPGA Tour players have long been affiliated with billion-dollar giants for endorsements. Legends such as Tiger Woods and Michelle Wie West have Nike Golf, while Jessica Korda and Justin Thomas have FootJoy.



However, with the need for awareness, LPGA Golfers now have an array of new sponsors that they feel heartily motivated to promote. There is a solid reason behind that, let’s take a look at what it is.



This is why LPGA Golfers are featuring several new logos this season



Supporting local businesses not only helps bring more revenue to the minor competitors of major brands but also contributes to the country’s economy. Not to mention, most small businesses provide a personal touch that the million and billion-dollar industries have lost.


This is precisely why American Express invested in a logo space wherein they can connect pro athletes to local businesses that need help and sometimes hold special significance to the player. In the past year, french pro golfer Celine Boutier partnered with a local business of confectioneries and loved it.



“I really like food and I was able to partner with C. Cups Cupcakery,” she said as reported by Golf Digest. “It was really cool to visit their store, try their cupcakes and promote their business as I was genuinely excited about their product.”



Following her example, several other pro golfers on the LPGA Tour have signed on to sport new logos and promote small businesses associated with the American Express logo venture. Lexi Thompson, Mina Harigae, Georgia Hall, Lydia Ko, Gabi Ruffels, and Gaby Lopez are some of the golfers involved in the noble initiative.



Each female golfer will wear the logos proudly and promote these institutions. Fans are eager to find out how much their favorite celebs love their new brands.

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